http://www.seomoz.org/blog/how-to-pitch-seo-to-potential-clients-and-employers-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/de02ae025c226548fb865c84e3ed0b1b656e3991/pitch-seo-to-potential-clients.mp4 http://seomoz-cdn.wistia.com/deliveries/f264be6ce01b3ad8662068020c133e8ab0118c7f/pitch-seo-to-potential-clients.jpg How to Pitch SEO to Potential Clients and Employers - Whiteboard Friday In this week's Whiteboard Friday I talk about pitching SEO to potential clients and employers. This post describes the common elements that unite the successful pitches I have witnessed and describes how you can use them to your advantage. 2010-08-13T18:47:39+00:00 pitching seo seo search engine optimization sem search engine marketing yes 344 http://www.seomoz.org/blog/answering-hard-seo-questions-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/6ee21a2dbbd9201e6adde24e48e55caffddc96d3/answering-hard-seo-questions.mp4 http://seomoz-cdn.wistia.com/deliveries/453210f35630791188037cb2cb52edc172dc272e/answering-hard-seo-questions.jpg Answering Hard SEO Questions - Whiteboard Friday In this week's Whiteboard Friday, Danny Dover tries to answer some of the hard questions in SEO. "If you are such a good SEO, why don't you rank number one for the keyword, SEO?" "How can you provide advice on SEO if you don't work for a search engine?" The answers to these two and some more doozies are below. 2010-08-19T21:47:00+00:00 whiteboard friday seo search engine optimization seo answers seo questions yes 348 http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/57953f3954afa8e9b6364d2d3a9a280c513c2c22/video-seo-basics.mp4 http://seomoz-cdn.wistia.com/deliveries/7a53e1d62f6640caacf8e7f98018e1d27a3a277f/video-seo-basics.jpg Video SEO Basics - Whiteboard Friday In this week's Whiteboard Friday, Danny Dover covers the basics and the future of Video SEO. He discusses why it is getting increasingly important and what you can do to take advantage of this low-competition niche of SEO. 2010-08-19T21:47:00+00:00 Video SEO seo search engine optimization Video Beginner SEO yes 383 http://www.seomoz.org/blog/four-creative-link-building-tactics-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/03f8ba29261b82e8cb35f0e4ca815aac8fb05286/link-building-tactics.mp4 http://seomoz-cdn.wistia.com/deliveries/84d0a346a0b96ddee80f29e3c55a927d31548e09/link-building-tactics.jpg Four Creative Link Building Tactics In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold. (I mean that in the best possible way ;-p) 2010-08-28T11:32:00+00:00 Link Building seo search engine optimization SEOmoz yes 397 http://www.seomoz.org/blog/discussing-lda-and-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/3f92928b60df958d82ec9837f2e8b46951288703/video.mp4 http://seomoz-cdn.wistia.com/deliveries/97bb1988e8d0fac541a57093f1d3308e2b16b16c/still.jpg Discussing LDA and SEO - Whiteboard Friday In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking. It is comprehensive (25 minutes) and uses many easy to understand diagrams and examples to discuss what impact LDA may have on the SEO industry. 2010-09-10T06:15:00+00:00 lda seo seomoz whiteboard friday yes 1516 http://www.seomoz.org/blog/video-seo-basics-whiteboard-friday-11080 http://seomoz-cdn.wistia.com/deliveries/29d94833d949dd5305492fa93cfae6bb33f73e84/video.mp4 http://seomoz-cdn.wistia.com/deliveries/0fd513f826763f02f5a948d95db0cfaa79c27de4/still.jpg Video SEO Basics Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped. 2010-09-23T22:55:00+00:00 whiteboard-friday video-seo search-engine-optimization danny-dover yes 570 http://www.seomoz.org/blog/five-ways-to-use-your-social-profiles-for-seo-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/44866e74a1d21be6485362874d2f78816c1b587f/video.mp4 http://seomoz-cdn.wistia.com/deliveries/d54f0534afb2d1d779e4daaecfafd339f059f6b5/still.jpg WBF-5 Ways To Use Your Social Profiles For SEO Social media is becoming more and more important as the days go by; how else would I get my tri-weekly fix of XKCD delivered to me? Many people know about the marketing benefits from social media profiles, but sites like Facebook and Twitter can make a significant difference in your SEO campaign, too! This week, Rand shows us five great ideas for using these sites to help with your SEO strategy. 2010-10-01T06:27:00+00:00 social media seo sem rand-fishkin seomoz yes 732 http://www.seomoz.org/blog/making-reference-content-rank-well-in-the-serps-whiteboard-friday http://seomoz-cdn.wistia.com/deliveries/b1b27e1be98d755e1c28b75fc022af912e6cf58a/video.mp4 http://seomoz-cdn.wistia.com/deliveries/808b32ef4219b82b744fbd52b30d073084b97243/still.jpg WBF-Making Reference Content Rank Well In The SERPs I've always liked encyclopedias; when I was in middle school I started using Encarta on CD-ROM, and sure, I usually needed it for "help" with my homework, but sometimes I would stray to non-copy-and-pasting-from-encyclopedia activities and watch terribly animated videos of war battles or Shakespearean plays. My poor children will never know the joys of a succinct five page article on the American Revolution with an accompanying 30-second 160 X 200 resolution video! I suppose they'll have to make due with the way too informative Wikipedia article and an accompanying overly high-def retelling of events - do they really need to be able to see Benjamin Franklin's hickeys? Anyways, if my aforementioned future kids do end up needing to write about the American Revolution, and you have a great site about it, how can you make sure they end up seeing your content? There are a lot of reasons for why it can be hard to rank for reference content, but fortunately, Whiteboard Friday is here to help! This week, Rand discusses some great ways to get your reference content to the top of the SERPs. 2010-10-08T05:34:00+00:00 Search-engine-optimization seo sem Rand Fishkin seomoz Whiteboard Friday reference-content yes 821